When you think about content tagging, your first association might be the ubiquitous tag cloud:
But tagging your content effectively can serve purposes well beyond the tag cloud. Tags can bring in organic visits via search engines, help your users easily find content on your site and create better content organization.
Convinced, but not sure where to start? Here are four ways to start (or improve) your tagging strategy starting today:
- Begin your search. Start creating your base of keyword-rich tags with Google Keyword Tool. Search for keywords related to your industry. (The more specific, the better.)
- Consider categories. While tags and categories both help organize, each has very specific purposes. According to WordPress.com, categories create site structure around broad keywords, while tags are specific.
- Avoid overtagging. More tags isn’t better. Relevancy is much more important. ManageWP says, “The key is to tag sparingly and efficiently.”
- Maintain your tags. After you’ve chosen your tags, ongoing maintenance is key, especially if your site or blog has multiple authors. Make a point to review your tags every few months to ensure you’re tagging consistently, taking advantage of new opportunities and removing tags that are no longer relevant.
As you can see, the right tags matter. They can be an important part of helping users navigate your blog or website. Not to mention, they’ll help ensure that your audience finds you in the first place.