Clothing retailer Old Navy is acting anything but old.
Their new ad campaign partners with the song-identifying app Shazam to merge their television advertising with mobile and their website, with very strong, measureable results.
(Results so strong that a song connected with the ad campaign bumped Lady Gaga out of their #1 spot.)
Read more at AdAge.com about this terrific example of how to marry traditional marketing with new technology, just click the link below:
