Santaâ€™s on vacation. And like the rest of us, the rules we live by donâ€™t always apply to vacation time.
Pepsiâ€™s first new ad push in three years focuses on whatâ€™s great about summerâ€¦and its flagship brand. The new campaign will focus on Pepsi, which is now the #3 soft drink in the U.S. behind Coke and Diet Coke.
Pepsi is reportedly spending 30% more on TV in 2011, and has signed a major sponsorship deal with a reality show. The brand also continues to be a leader in social network marketing.
Read more about the new campaign here, at BrandChannel.com:Â BrandChannel.comâ€™s â€œPepsi Parties With â€œCokeâ€™sâ€ Santa for First Campaign in Three Yearsâ€
See the spot for yourself here:Â Summer Time is Pepsi Time