How Neuromarketing Is Thinking For You

If I could use neuromarketing, I would already know if you liked this blog before I posted it.

Neuromarketing is the brainchild (pun SO intended) of a consumer-research firm in Berkeley (where else?), California, called NeuroFocus. NeuroFocus is owned by Neilsen Research. They claim their research allows marketers to test-market new products, new slogans, new labels—all those things that marketers fret over—but tests them in a way that is far more foolproof than other methods.

NeuroFocus claims to solicit our brains’ most-subconscious thoughts by analyzing the electrical responses, and then running that data through software that lays them out into understandable, definable research results.

It’s a tantalizing claim, given that businesses spend trillions of dollars each year on advertising, marketing, and product R & D, and see (by some estimates) 80% of all their new products fail. The hope that neuroscience can provide more accurate results than traditional focus groups and other traditional market research is why Citi, Google, HP, and Microsoft, as well as soda companies, breweries, retailers, manufacturers, and media companies have become NeuroFocus clients in the past six years.

When you slide a button over on your iPad touch screen, and something good happens? You like it…but you might not even realize why. Furthermore, you might not be able to explain in quantifiable ways why you like it. Neuromarketing explains it through science—through involuntary brain impulses and dopamine squirts.

No, really.

Read more about neuromarketing, its critics, and which companies are already using it by reading Fast Company’s article written by Adam L. Penenberg here:
NeuroFocus Uses Neuromarketing To Hack Into Your Brain

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