The Concept Farm and the Ad Council, in conjunction with the National Highway Safety Admininstration (NHTSA), has created a campaign to educate drivers about the dangers of texting while driving. “Stop the Texts. Stop the Wrecks.” utilizes a website, three powerful videos (view below), outdoor and social media (Facebook and Twitter) to reach drivers.
Some of the statistics are sobering:
• The average text takes your eyes off the road for nearly 5 seconds-enough time to cover the length of a football field.
• According to a new survey, 35% of teens strongly agreed that if they regularly text and drive they will be killed some day.
• Using a cell phone while driving, whether it’s hand held or hands-free, delays a driver’s reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. (2009, University of Utah study)
• Distracted driving is the number one killer of American teens. Alcohol-related accidents among teens have dropped, but teenage traffic fatalities have remained unchanged because distracted driving is on the rise. (2007, Children’s Hospital of Philadelphia and State Farm Insurance Study and NHTSA Study)