Animating the Static

How has print changed over the last few decades? Sure we’ve seen E-ink come to pass and bring some innovation with it, but really print hasn’t changed. With the rise of screens being put into every hand and home, print is slowly diminishing in importance.

We are already seeing a decline in book sales due to e-readers. Schools have started to move towards digital textbooks; soon we will see a new revolution in screen technology to take even more real estate away from print advertising.

Samsung Flexible OLED

Samsung, though not the first to start development of flexible screens, will showcase their new OLED plastic screen at CES in January. Flexible screens have been in development for many years, but have always run into technological walls when it came to making them feasible and economical. They are now just around the corner though.

With improved flexible and durable screens, we could eventually see displays coating almost every surface. Buses will have TV ads playing on their sides, you’ll be able to watch movies on people’s clothes, and every piece of furniture in your house could have its own display built in. (SingularityHub)

Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers. (Forbes)

While print, I believe and hope, will always have a place in our world, digital screens offer such a more immerse experience. You can offer a better view of your product and even updatable information so it never becomes dated. Not to mention the ability to analytically see the effectiveness of your advertising. What do you think are some innovative ways we could use flexible screens?

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