The Growth of Instagram

Since the summer of the 2012, search volume for Instagram has increased. This graph helps show not only the Google search trends for the widely popular social network, but also how popular it has become over the past six months.

People are searching and visiting this network frequently and are spending a lot of time on the network once they get there. Mark Zuckerberg said, overall, people spend “more mobile time on Instagram than Twitter,” pointing to comScore numbers as a resource. Back in April of 2012, Instagram was purchased by Facebook. Currently, we haven’t seen any specific tie to Facebook since the acquisition. The plan is to keep Instagram as a separate product and brand similar to what Google has done with YouTube.

Instagram was developed mainly as a mobile service and released web profiles in November of 2012. The web profile displays a bio, summary of recently shared images and allows you to like, comment or follow from the web rather than just a mobile device. Having the ability for Instagram to connect to Twitter or Facebook allows images to also be viewed on the web. As a user at a desktop notices the image, they are able to click through to the web profile if desired rather than transferring devices. The move to add web profiles opens the tool up to new sources of growth that they haven’t seen before. In order to view web profiles, you do have to login to Instagram from the web to sync your mobile account.

This is one of the first times we have seen a mobile product move to the web rather than a web product moving mobile. We may begin to see more of this as mobile becomes increasingly popular in the future. So, what’s instore for Instagram in 2013? I believe we will continue to see it grow, more companies create accounts on Instagram and possibly Instagram ads.

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