LocaModa, a place-based social media company, partnered with TribalDDB to create a unique digital billboard campaign in Las Vegas for Clorox Bleach. The Clear Channel Spectacolor digital billboards are located on both Miracle Mile and Fashion Show.
Consumers with bleachable moments, can submit their moment via an online form.
The submissions are then moderated and a link to an online gallery is provided to the consumer as a memento of their bleachable moment.
LocaModa‘s, Stephen Randall, “The creative behind this campaign is very innovative and addictive. Users obviously try to get away with saying something that can be interpreted as being ‘dirty’ and Clorox can then have fun ‘bleaching it away.’ That’s a pretty compelling conversation that can then be virally spread to a user’s social graph.”
The campaign runs until February 17.