Hall of Fame Outdoor Advertising from Maker’s Mark

The Outdoor Advertising Association of America (OAAA) presented Maker’s Mark with their prestigious 2012 OBIE Hall of Fame Award. The OBIE Awards is the ad industry’s oldest creative design award, recognizing agency design teams that produce outstanding creative outdoor campaigns.

Maker’s Mark is a small-batch bourbon whisky distiller from Loretto, Kentucky. The first bottle was hand-dipped in the distinctive red wax in 1958. Below are some of the outdoor designs created by Doe-Anderson celebrating their unique bottle and wax neck band:

MakersMark tanker truck


MakersMark bottle pull


MakersMark bourbon and water


MakersMark cookie


MakersMark redneck


MakersMark global warming


MakersMark Lib-Conserv


MakersMark holidays


MakersMark wax horse head

This billboard celebrates the long relationship between bourbon and horse racing.


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