When it comes to marketing, the beverage industry has never been afraid to make big bets on new technologies. From expansive social media campaigns, to elaborate Super Bowl commercials, Pepsi and Coca-Cola have rarely been hesitant about capitalizing new ideas. It’s no surprise that Pepsi is currently testing gamified vending machines.
While the main objective is still focused around selling sugared water, customers can also view nutritional information, gift drinks to friends via email and play a simple matching game. To see how the machines work, watch the promotional video below.
While there are currently just a few vending machines in targeted locations, it’s easy to see that this is just the tip of the iceberg. The gamified vending machines will likely become an important way for Pepsi to increase engagement.
According to Mikel Durham, PepsiCo’s global growth officer, the new machine is “part of a broader global platform of equipment innovation we’re developing to engage consumers.”
While the elements of gamification used in the machine are just developing, if test markets prove them successful, a more expansive strategy would likely make sense.
Read more about the interactive vending machines here.