Here are a few blog posts that caught my attention in recent days. If you missed them, they are worth a look.
Facebook Page Post Ads Outperform Standard Display
A look at how page posts in newsfeed perform compared to Facebooks standard display ads in the right hand column. A recent study shows page posts in newsfeed have a lower CPC, lower CPA, higher CTR and higher ROI.
Online Trumps Offline Primarily for Targeting, Say Advertisers
Accurate targeting, measurability and efficiency are what marketers list as the top benefits of online media.
Smartphone Activity Doesn’t Stop When Users Get Behind the Wheel
The reality of how many of us are using our smartphones while driving, and a look at what we are so busy doing on our phones while we drive.
Super Bowl Ads: Facts and Figures
The biggest sporting event of the year is upon us. A football game where many tune in, as much for the commercials as they do for the game. Advertisers have shelled out an average of $3.4 million per 30-second spot. Millions will be watching, sharing and tweeting. Follow the conversation with Hootsuite’s Super Bowl social media command center.