Justin Timberlake not only made his entrance back into the music world with his performance at the Grammy’s this past month but he is also a main investor in myspace.com. News Corp. purchased MySpace for $580 million after it launched in 2003. When other social networks entered the market, MySpace began to decrease in users and started to become a flop despite the large investment. In June of 2011, an investor group including Justin Timberlake bought MySpace for $35 million.
With the new set of investors, came a new version of the site. After digging into the new MySpace myself, I found it easy to connect with and follow music artists. Even though the site is for the creative individual, I found it hard to find photographers, graphic designers and artists active on the site. According to an article on CNN Money, MySpace has said that is no longer trying to compete with Facebook but rather with music services such as Spotify and Pandora.
Even though I follow all of the artists listed above in my feed, I tend to only see that Justin Timberlake is active as shown below.
The look and feel of the new MySpace is fresh and inviting; however the design isn’t influencing people to use the site. If we look at the search trends, we can see that MySpace had its peak in 2007 to 2009 and hasn’t seen a jump since the re-launch.
As the new MySpace has been praised from a design standpoint by Mashable, the users will determine if this network stays or goes.