Author Archives: alyssagreve

WHY TAYLOR SWIFT IS THE QUEEN OF DIGITAL MEDIA

Her music makes a statement for itself, when her album has been getting only positive reviews from Time Magazine, Rolling Stones and New York Times. Her album is making a statement of a more confident and older Taylor Swift. Time … Continue reading

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DREAMFORCE RECAP ON THE SOCIAL STUDIO

Dreamforce also released some updates in the social space and social studio. The Marketing Cloud is continually working on bringing Radian6, Buddy Media and social.com together in one platform: Social Studio. The Radian6 Buddy Media Social Studio helps marketers with … Continue reading

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DREAMFORCE RECAP ON THE MARKETING CLOUD

At Dreamforce, I planned to attend and soak up all of the breakout sessions that I could around Salesforce Marketing Cloud. Unfortunately, with clients to meet, and a #WalkABlock loft to run, I didn’t get to make it to every … Continue reading

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KEEPING UP WITH THE TRENDS AT DREAMFORCE

Whether you are attending Dreamforce or not, social media allows us to connect with others at the event. Watch keynotes, product announcements and more from your computer or connect with those around you.  I’ll share you some of the top … Continue reading

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LEVERAGING USER GENERATED CONTENT

LEVERAGING USER GENERATED CONTENT Brands love to showcase their love from brand advocates and customers love to see their images valued by a company. However, when looking at what images to share and how to give credit, it’s important to … Continue reading

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RESPONSE STRATEGY

As a company starts its social media strategy, it’s important to keep in mind when a negative post lands on your page or someone writes something inappropriate. There are a few things you can do to control these types of … Continue reading

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BRAND SOCIAL STRATEGY: KATE SPADE

The book, Blog Inc. delivers great blogging best practices as well as a series of interviews with top bloggers from around the world. While reading, I happen to stumble across an interview with the Kate Spade Social Media Manager, Cecilia Liu. She … Continue reading

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IS THE SHOTGUN APPROACH MORE EFFECTIVE THAN THE RIFLE APPROACH TO SOCIAL MEDIA?

In Jay Baer’s latest presentation at Social Fresh conference this past month, he asks, “Is the shotgun approach more effective than the rifle approach to social media?” After watching the presentation and looking forward to listening to Jay speak in … Continue reading

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5 WAYS TO BUILD RELATIONSHIPS ON TWITTER

Twitter is a great tool to build relationships and connect with others online. More youth are joining the platform to engage as a secondary platform as they watch TV or engage in an event. This allows them to connect with … Continue reading

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2014 SOCIAL MEDIA FACTS

As social media is always changing, it’s always beneficial to keep up to date with the most recent stats in the industry. I have collected the top stats from multiple sources I follow below. Take a look and see how … Continue reading

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