Author Archives: alyssagreve

LEVERAGING USER GENERATED CONTENT

LEVERAGING USER GENERATED CONTENT Brands love to showcase their love from brand advocates and customers love to see their images valued by a company. However, when looking at what images to share and how to give credit, it’s important to … Continue reading

Posted in Technology | Tagged | Leave a comment

RESPONSE STRATEGY

As a company starts its social media strategy, it’s important to keep in mind when a negative post lands on your page or someone writes something inappropriate. There are a few things you can do to control these types of … Continue reading

Posted in Technology | Tagged | Leave a comment

BRAND SOCIAL STRATEGY: KATE SPADE

The book, Blog Inc. delivers great blogging best practices as well as a series of interviews with top bloggers from around the world. While reading, I happen to stumble across an interview with the Kate Spade Social Media Manager, Cecilia Liu. She … Continue reading

Posted in Technology | Tagged | Leave a comment

IS THE SHOTGUN APPROACH MORE EFFECTIVE THAN THE RIFLE APPROACH TO SOCIAL MEDIA?

In Jay Baer’s latest presentation at Social Fresh conference this past month, he asks, “Is the shotgun approach more effective than the rifle approach to social media?” After watching the presentation and looking forward to listening to Jay speak in … Continue reading

Posted in Technology | Tagged | Leave a comment

5 WAYS TO BUILD RELATIONSHIPS ON TWITTER

Twitter is a great tool to build relationships and connect with others online. More youth are joining the platform to engage as a secondary platform as they watch TV or engage in an event. This allows them to connect with … Continue reading

Posted in Technology | Tagged | Leave a comment

2014 SOCIAL MEDIA FACTS

As social media is always changing, it’s always beneficial to keep up to date with the most recent stats in the industry. I have collected the top stats from multiple sources I follow below. Take a look and see how … Continue reading

Posted in Technology | Tagged | Leave a comment

WHY TO BLOG AS A HEALTHCARE COMPANY

Blog Inc. defines blogging as, “an interactive website that delivers regular content to its readers.” Blogs can be managed by one person or by a team and often is a combination of written content, photos or video. Blogs tend to display … Continue reading

Posted in Technology | Tagged , | Leave a comment

MIMA Events – Email and Native Advertising

Over the past two years, I have attended MIMA events in the Minneapolis area. MIMA stands for the Minnesota Interactive Marketing Association and currently serves and inspires more than 1,300 members from content development, design, experience design, marketing and media. MIMA … Continue reading

Posted in Technology | Tagged , , | Leave a comment

Lean In’s Social Strategy

Lean In is an organization founded by Sheryl Sandberg to empower women to achieve their dreams. She created a movement with her book and encouraged women in their communities to have Lean In circles to continue the conversation. But the … Continue reading

Posted in Technology | Tagged , , | Leave a comment

Marketing Cloud Central

The “Marketing Cloud” is taking the industry by storm and other companies are beginning to figure it out.  As Gartner predicted, CMOs would outspend CIOs on IT by the year 2017 and companies are on track to provide a solution these leaders … Continue reading

Posted in Technology | Tagged , , | Leave a comment