Author Archives: alyssagreve

IS THE SHOTGUN APPROACH MORE EFFECTIVE THAN THE RIFLE APPROACH TO SOCIAL MEDIA?

In Jay Baer’s latest presentation at Social Fresh conference this past month, he asks, “Is the shotgun approach more effective than the rifle approach to social media?” After watching the presentation and looking forward to listening to Jay speak in … Continue reading

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5 WAYS TO BUILD RELATIONSHIPS ON TWITTER

Twitter is a great tool to build relationships and connect with others online. More youth are joining the platform to engage as a secondary platform as they watch TV or engage in an event. This allows them to connect with … Continue reading

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2014 SOCIAL MEDIA FACTS

As social media is always changing, it’s always beneficial to keep up to date with the most recent stats in the industry. I have collected the top stats from multiple sources I follow below. Take a look and see how … Continue reading

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WHY TO BLOG AS A HEALTHCARE COMPANY

Blog Inc. defines blogging as, “an interactive website that delivers regular content to its readers.” Blogs can be managed by one person or by a team and often is a combination of written content, photos or video. Blogs tend to display … Continue reading

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MIMA Events – Email and Native Advertising

Over the past two years, I have attended MIMA events in the Minneapolis area. MIMA stands for the Minnesota Interactive Marketing Association and currently serves and inspires more than 1,300 members from content development, design, experience design, marketing and media. MIMA … Continue reading

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Lean In’s Social Strategy

Lean In is an organization founded by Sheryl Sandberg to empower women to achieve their dreams. She created a movement with her book and encouraged women in their communities to have Lean In circles to continue the conversation. But the … Continue reading

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Marketing Cloud Central

The “Marketing Cloud” is taking the industry by storm and other companies are beginning to figure it out.  As Gartner predicted, CMOs would outspend CIOs on IT by the year 2017 and companies are on track to provide a solution these leaders … Continue reading

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The Importance of a Social Media Audit

Managing and maintaining a social media presence is a full time job especially when you have multiple profiles to manage and brand, competition and industry keywords to listen to. Then, there is the content strategy and real-time engagement—and don’t forget … Continue reading

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How Airbnb Took Advantage of Social during the Olympics

As journalists, media and athletes arrived at the Olympics this past February, some were greeted with less than what they expected upon arriving at their hotels. Tweets and photos started to pour in online. Let’s take a step back and … Continue reading

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Sales and LinkedIn

In preparation for this blog, I interviewed a few people inside sales positions to see how they are currently using LinkedIn as a professional tool. Let’s take another look at how social tools can be used in a professional setting … Continue reading

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