Author Archives: alyssagreve

How Airbnb Took Advantage of Social during the Olympics

As journalists, media and athletes arrived at the Olympics this past February, some were greeted with less than what they expected upon arriving at their hotels. Tweets and photos started to pour in online. Let’s take a step back and … Continue reading

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Sales and LinkedIn

In preparation for this blog, I interviewed a few people inside sales positions to see how they are currently using LinkedIn as a professional tool. Let’s take another look at how social tools can be used in a professional setting … Continue reading

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Then vs. Now

The use of mobile devices has grown over the past five years, as 56% of American adults now own smartphones. Because of this trend, many people have been developing apps for the smartphone market. However, apps and mobile use are … Continue reading

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Thoughts on Vine and Instagram Video

  I took a poll at work to see if coworkers at Sundog use Instagram, Vine or both. Many responded that they just watch the videos instead of creating videos. Most employees here at Sundog are early adopters. Many people … Continue reading

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Understanding the User in Social Media

The efforts in your social media channels should align with business goals; however, when strategist’s focus ONLY on business goals, the user can often be forgotten. As a strategist, it’s important to reflect on how the content strategy in each … Continue reading

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10 Steps In The Life of a Community Manager

Community Management has become a full time position in many companies over the past few years to support and manage social channels. For many large companies, more than one community manager is needed. I’ve recently reached out to a few … Continue reading

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Salesforce Announces Acquisition of ExactTarget – What Does this mean for the Marketing Cloud?

Last week, Salesforce announced they had acquired ExactTarget. As a Marketing Strategist with a focus in social media at Sundog, I’m looking forward to seeing what changes the ExactTarget integration will bring to the Marketing Cloud. With the addition of … Continue reading

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Favorite Social Media Resources

For quite some time, I find myself going back to the same social experts to learn and grow knowledge in the industry. Below you will find my list of favorite resources to follow on Twitter, blogs, podcasts and books I … Continue reading

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