Author Archives: alyssagreve

MIMA Events – Email and Native Advertising

Over the past two years, I have attended MIMA events in the Minneapolis area. MIMA stands for the Minnesota Interactive Marketing Association and currently serves and inspires more than 1,300 members from content development, design, experience design, marketing and media. MIMA … Continue reading

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Lean In’s Social Strategy

Lean In is an organization founded by Sheryl Sandberg to empower women to achieve their dreams. She created a movement with her book and encouraged women in their communities to have Lean In circles to continue the conversation. But the … Continue reading

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Marketing Cloud Central

The “Marketing Cloud” is taking the industry by storm and other companies are beginning to figure it out.  As Gartner predicted, CMOs would outspend CIOs on IT by the year 2017 and companies are on track to provide a solution these leaders … Continue reading

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The Importance of a Social Media Audit

Managing and maintaining a social media presence is a full time job especially when you have multiple profiles to manage and brand, competition and industry keywords to listen to. Then, there is the content strategy and real-time engagement—and don’t forget … Continue reading

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How Airbnb Took Advantage of Social during the Olympics

As journalists, media and athletes arrived at the Olympics this past February, some were greeted with less than what they expected upon arriving at their hotels. Tweets and photos started to pour in online. Let’s take a step back and … Continue reading

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Sales and LinkedIn

In preparation for this blog, I interviewed a few people inside sales positions to see how they are currently using LinkedIn as a professional tool. Let’s take another look at how social tools can be used in a professional setting … Continue reading

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Then vs. Now

The use of mobile devices has grown over the past five years, as 56% of American adults now own smartphones. Because of this trend, many people have been developing apps for the smartphone market. However, apps and mobile use are … Continue reading

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Thoughts on Vine and Instagram Video

  I took a poll at work to see if coworkers at Sundog use Instagram, Vine or both. Many responded that they just watch the videos instead of creating videos. Most employees here at Sundog are early adopters. Many people … Continue reading

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Understanding the User in Social Media

The efforts in your social media channels should align with business goals; however, when strategist’s focus ONLY on business goals, the user can often be forgotten. As a strategist, it’s important to reflect on how the content strategy in each … Continue reading

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10 Steps In The Life of a Community Manager

Community Management has become a full time position in many companies over the past few years to support and manage social channels. For many large companies, more than one community manager is needed. I’ve recently reached out to a few … Continue reading

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