Author Archives: Dean Froslie

What SEO Trends Mean for Content Professionals

The pace of change in search engine optimization (SEO) continues to accelerate. It’s quickly evolving beyond the usual tried-and-true tactics to a more sophisticated and audience-centric discipline. Consider a few posts from recent weeks: The Moz blog did a useful before-and-after comparison … Continue reading

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What’s Your Content Rallying Cry?

In “The Advantage,” his book on the power of organizational health, Patrick Lencioni writes about the power of a thematic goal – or, as he calls it, the Rallying Cry. A rallying cry helps an organization identify what’s most important … Continue reading

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Expand Your Content Knowledge in 2014

For content professionals, the learning opportunities in 2014 are expanding and exciting. Content strategy and content marketing are becoming much more prominent topics on the conference circuit. And if regional or national gatherings aren’t feasible, you’ll likely find content-related learning … Continue reading

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Moving Content From “We/Me” to “You”

Most organizations never run out of information to share with their prospects and customers. Features! Statistics! Case studies! Competitive advantages! Key messages! As consumers, however, we quickly and easily tune out: The hype and promises don’t resonate. We can’t discern … Continue reading

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Considering The People Behind Your Content Strategy

As I mentioned in my previous post, Confab is a professional highlight every year. The 2013 edition was no exception. I always leave with new tools or ideas that I can immediately apply: whether it’s Jonathan Colman’s perspectives on measurement, … Continue reading

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Five Reasons Why Confab Rocks

Confab 2013 is only a few days away – and this content nerd can’t wait. The third annual conference instantly became a can’t-miss gathering of content strategists. The event draws attendees from all over the globe, but we’re fortunate it’s … Continue reading

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The Characteristics of Effective Personas

It’s an ongoing debate here at Sundog: What’s the ideal approach for persona development? Before I go further, let’s define a persona. As I wrote in a previous post: Detailed customer profiles, or personas, force teams to truly appreciate audience … Continue reading

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Content Strategy and Your Brand Touchpoints

When content strategy is effective, the outcomes are clear: Content advances the organization’s objectives while remaining engaging and relevant to audiences. It’s structured well for search, mobile and other emerging platforms. It flows smoothly through the organization with a clear … Continue reading

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Focus on Content Strategy Before Platforms

Most of the influential content strategy books and posts revolve around creating a better website experience. The mobile revolution is forcing websites to evolve quickly, but their importance will remain. For those of us who do content strategy work, there’s … Continue reading

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Three Mobile Trends That Affect Your Content

Mobile content strategy continues to evolve at a dizzying pace. Over the past several months, two significant books have been published, Google released research on mobile behaviors, webinars and conference sessions have popped up, and we’re discussing it constantly with … Continue reading

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