Author Archives: Shawn Tennyson

DIGITAL SIGNAGE PROJECTION MAPPING IS HOT

According to Christie Technologies, a leader in this implementation of this technology, 3D projection mapping: “…is an exciting projection technique that uses specialized software and other technologies to warp and blend projected images so they fit perfectly on irregularly-shaped screens such … Continue reading

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Add Gamification to Enhance Your Customers’ Dining Experience

Emily Collins, Customer Loyalty Analyst at Forrester Research, feels that consumer attitudes toward loyalty programs are declining. A recent survey, conducted by Forrester Research, found fewer than half of consumers feel loyalty programs save them money. Twenty-six percent of consumers … Continue reading

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Mobile Technology for the Consumer: iBeacon and NFC Explained

Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there is a place for both when engaging the consumer via their mobile device. … Continue reading

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Award-Winning Digital Signage

It’s awards season, so why not celebrate some truly creative digital signage executions from 2013? Recently, Digital Signage Expo, the international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, announced its Apex and Content … Continue reading

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iBeacon = Bluetooth Bliss

iBeacon is a new technology that extends Location Services in iOS. Your iPhone, iPad, iPod, etc. can alert apps when you approach or leave a location with an iBeacon. In addition to monitoring location, an app can estimate your proximity … Continue reading

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The Mobile Digital Billboard Option

  Mobile billboards are another option for out-of-home advertising. Your marketing message can be delivered directly to the consumer when static billboards aren’t available or feasible. While similar to transit advertising on buses, taxicabs and trains, a mobile digital billboard … Continue reading

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Enhance Your Next Trade Show With A Virtual Environment

By utilizing ON24’s Virtual Environment technology, your next trade show can be extended to a wider audience online as well as those attending the actual event. Key Benefits • Engage and qualify your audience with an interactive virtual environment • … Continue reading

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Outdoor Displays Illustrate the Dangers of Smoking

According to truth, “Big Tobacco’s products kill 137 people from secondhand smoke everyday and Big Tobacco’s products kill 1075 smokers every day.” So which is the ugliest truth? People vote at an on-site kiosk, or online if you aren’t in … Continue reading

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Unique Bus Shelter Advertising

Advertisers have taken the drab, dreary bus stop and transformed it into something fun and interactive. The following are a few of my favorites: Caribou Coffee Oven Bus Shelter Colle + McVoy created these working bus shelters with real heat … Continue reading

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310-foot Digital Billboard Makes an Impression

Located at the corner of Harmon Avenue and Las Vegas Blvd. in Las Vegas, the LED wrap- around digital billboard is amazing! While walking down the strip, on first sight of the billboard, I literally said “Wow!” The sharpness of … Continue reading

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