Author Archives: Shawn Tennyson

Mobile Technology for the Consumer: iBeacon and NFC Explained

Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there is a place for both when engaging the consumer via their mobile device. … Continue reading

Posted in Technology | Tagged , , | Leave a comment

Award-Winning Digital Signage

It’s awards season, so why not celebrate some truly creative digital signage executions from 2013? Recently, Digital Signage Expo, the international conference and trade show dedicated exclusively to digital signage, interactive technology and digital out-of-home networks, announced its Apex and Content … Continue reading

Posted in Technology | Tagged , , | Leave a comment

iBeacon = Bluetooth Bliss

iBeacon is a new technology that extends Location Services in iOS. Your iPhone, iPad, iPod, etc. can alert apps when you approach or leave a location with an iBeacon. In addition to monitoring location, an app can estimate your proximity … Continue reading

Posted in Technology | 1 Comment

The Mobile Digital Billboard Option

  Mobile billboards are another option for out-of-home advertising. Your marketing message can be delivered directly to the consumer when static billboards aren’t available or feasible. While similar to transit advertising on buses, taxicabs and trains, a mobile digital billboard … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Enhance Your Next Trade Show With A Virtual Environment

By utilizing ON24’s Virtual Environment technology, your next trade show can be extended to a wider audience online as well as those attending the actual event. Key Benefits • Engage and qualify your audience with an interactive virtual environment • … Continue reading

Posted in Technology | Tagged , , , | Leave a comment

Outdoor Displays Illustrate the Dangers of Smoking

According to truth, “Big Tobacco’s products kill 137 people from secondhand smoke everyday and Big Tobacco’s products kill 1075 smokers every day.” So which is the ugliest truth? People vote at an on-site kiosk, or online if you aren’t in … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Unique Bus Shelter Advertising

Advertisers have taken the drab, dreary bus stop and transformed it into something fun and interactive. The following are a few of my favorites: Caribou Coffee Oven Bus Shelter Colle + McVoy created these working bus shelters with real heat … Continue reading

Posted in Technology | Tagged , , | Leave a comment

310-foot Digital Billboard Makes an Impression

Located at the corner of Harmon Avenue and Las Vegas Blvd. in Las Vegas, the LED wrap- around digital billboard is amazing! While walking down the strip, on first sight of the billboard, I literally said “Wow!” The sharpness of … Continue reading

Posted in Technology | Tagged , , , | Leave a comment

uPostCard Kiosks Capture the Moment

Recently, when visiting Las Vegas, I discovered a unique kiosk at the The Forum Shops at Caesars Palace. The uPostCard kiosk allows you to take a picture, add a personal message, upload it to your social pages or email it … Continue reading

Posted in Technology | Tagged , , , | Leave a comment

Innovative Kiosk Design Uses Solar Power

EcoTech Computers partnered with the University of Florida to provide engineering students and visitors with wayfinding kiosks powered by solar energy. “The self-contained system draws its power requirements directly from a solar array and stores the collected energy in its … Continue reading

Posted in Customer Experience, Technology | Tagged , | 1 Comment